📊 Case Study: How Digital Ads Point Cut CPC by 48% & Boosted Leads by 60% in 30 Days
📍 Client:
Local Home Services Company (Name Confidential)
📍 Industry:
Home Repair & Maintenance
📍 Services:
Google Ads Campaign Setup, Optimization & Management
🎯 The Challenge
This client was struggling with a high Cost-Per-Click (CPC), weak ad performance, and poor conversion rates. Despite a healthy ad budget, their campaigns were generating low-quality leads and wasting money on irrelevant traffic.
🚀 Our Smart Google Ads Strategy
At Digital Ads Point, we performed a full Google Ads audit and deployed a fresh, optimized campaign structure:
- ✅ Restructured campaigns by service category
- ✅ Replaced broad match keywords with highly targeted exact and phrase match keywords
- ✅ Built a strategic negative keyword list to block unwanted clicks
- ✅ Crafted high-converting ad copy with strong CTAs and localized messaging
- ✅ Added Sitelink, Callout & Location Extensions for better visibility
- ✅ Switched bid strategy from Maximize Clicks to Target CPA
- ✅ Implemented accurate conversion tracking for both forms and calls
📊 The Results (Within 30 Days)
| 📈 Metric | ❌ Before | ✅ After Digital Ads Point |
|---|---|---|
| Cost-Per-Click (CPC) | $2.85 | $1.48 (↓ 48%) |
| Conversion Rate | 4.2% | 8.9% (↑ 111%) |
| Monthly Leads | 47 | 75 (↑ 60%) |
| Cost-Per-Conversion (CPA) | $33.50 | $18.20 (↓ 46%) |
💬 Client Feedback
“We’re finally getting high-quality leads at half the cost we used to pay. Digital Ads Point completely transformed our Google Ads campaigns. Highly recommended!”
📌 Key Takeaways
- 🚀 Smart campaign restructuring drastically reduces wasted spend
- 🎯 Proper keyword targeting & negative keywords = higher lead quality
- 📊 Conversion tracking + Target CPA bidding boosts ROI fast
✅ Want Results Like This?
Let’s get your Google Ads working smarter — not harder.
👉 Request a Free Google Ads Audit or Contact Us today and let Digital Ads Point turn your clicks into conversions.