Welcome to our guide on how to audit a Google Ads account. Auditing means checking how well something is working. Today, we will learn how to do this with Google Ads.
Credit: adalysis.com
What is a Google Ads Account?
A Google Ads account helps businesses show ads online. These ads appear when people search for things on Google. It’s like a big digital billboard. Our friends at Digital Ads Point are experts in Google Ads.
Why Audit a Google Ads Account?
- To see if the ads are doing a good job.
- To make sure money is not wasted.
- To find ways to make the ads better.
Steps to Audit a Google Ads Account
Let’s learn the steps to audit a Google Ads account.
Step 1: Check The Account Settings
First, look at the account settings. Make sure the time zone and currency are correct. This helps in understanding the reports better.
Step 2: Review The Campaign Goals
Next, check the campaign goals. Goals are what you want the ads to achieve. Common goals include getting more clicks or sales.
Step 3: Analyze Keywords
Keywords are words people type when searching. Make sure the right keywords are being used. Remove keywords that do not work well.
Step 4: Inspect Ad Copy
Ad copy is the text in the ad. Check if the text is clear and interesting. Good ad copy makes people want to click.
Step 5: Evaluate Landing Pages
Landing pages are where people go after clicking an ad. Make sure the page loads quickly and looks nice. It should be easy to find information on the page.
Step 6: Check The Ad Extensions
Ad extensions provide more information in the ad. Ensure the extensions are relevant and helpful. This can include phone numbers or links to other pages.
Step 7: Review The Budget And Bids
Check how much money is spent on ads. Make sure the budget is not too high or too low. Adjust bids to get more clicks for less money.
Tools to Help with Auditing
Some tools can make auditing easier.
- Google Analytics: It shows how well the ads perform.
- Google Keyword Planner: It helps find good keywords.
- Google Ads Editor: It makes changes to ads quickly.
Common Mistakes to Avoid
Be careful not to make these mistakes:
- Ignoring negative keywords. They stop bad searches.
- Not using ad extensions. They add value to ads.
- Setting a budget too high. It can waste money.
Frequently Asked Questions
What Is A Google Ads Audit?
A Google Ads audit reviews your account for performance, cost efficiency, and strategy alignment.
How Often Should I Audit My Google Ads Account?
Audit your Google Ads account every quarter for optimal performance and strategy refinement.
Why Is Auditing A Google Ads Account Important?
Auditing ensures your ads perform well, meet goals, and use budget wisely.
What Tools Can Help With A Google Ads Audit?
Tools like Google Analytics and SEMrush offer insights for effective Google Ads audits.
Conclusion
Auditing a Google Ads account helps make ads better. Follow these steps to ensure ads work well. If you need expert help, contact Digital Ads Point. We are a smart Google Ads agency ready to assist.
Credit: www.goinflow.com
Additional Resources
Thank you for reading! Happy auditing!
