How to Set Up Conversion Tracking in Google Ads: Step-by-Step Guide

How to Set Up Conversion Tracking in Google Ads: Step-by-Step Guide

Hi there! Today, I’m going to show you how to set up conversion tracking in Google Ads. This is a great way to see how well your ads are doing. It can help you know if people are clicking on your ads and buying your stuff.

What is Conversion Tracking?

Conversion tracking is like a magic tool. It helps you know when someone does something good on your website. This could be buying a toy, signing up for a game, or even clicking a button. If you have a special website, you can use Google Ads to track these actions.

Why Is Conversion Tracking Important?

  • Helps you know if your ads are working.
  • Shows you what people like on your website.
  • Helps you make your ads better.
  • Lets you spend your money wisely.
How to Set Up Conversion Tracking in Google Ads: Step-by-Step Guide

Credit: support.google.com

Steps to Set Up Conversion Tracking

Let’s dive into the steps. It’s not too hard, I promise!

Step 1: Log Into Google Ads

First, you need to go to Google Ads. Type ads.google.com in your web browser. If you don’t have an account, you can ask an adult to help you create one.

Step 2: Go To Tools And Settings

Look for a wrench icon at the top. Click on it. Then, find “Conversions” under “Measurement.” Click on “Conversions” to go to the next step.

Step 3: Create A New Conversion Action

Click on the plus button. This will let you make a new conversion action. You need to tell Google what you want to track. It could be a purchase, a sign-up, or a click.

Step 4: Choose Your Conversion Source

Google will ask where the conversion happens. Do you want to track a website, app, or phone call? Choose the one you want.

Step 5: Set Up Your Conversion Details

Now, you need to fill in some details. Give your conversion action a name. This helps you know what you are tracking. You can also decide how much a conversion is worth. If someone buys a toy, maybe it’s worth $10.

Step 6: Add Conversion Tag To Your Website

Google gives you a special code called a “tag”. You need to put this code on your website. Ask an adult to help you. This code tells Google when a conversion happens.

Step 7: Test Your Conversion Tracking

Once the tag is on your site, you need to test it. Go to your website and try to do the action you are tracking. Check if Google Ads shows the conversion.

Common Problems and Solutions

Sometimes, things don’t work as planned. Here are some problems and how to fix them:

ProblemSolution
Tag not workingCheck if the code is copied correctly.
No conversions showingEnsure the tag is on the right page.
Wrong conversion valueUpdate the value in settings.

Need Help?

If you need more help, you can contact Digital Ads Point. They are a small and powerful Google Ads agency. They can help you make your ads super awesome.

How to Set Up Conversion Tracking in Google Ads: Step-by-Step Guide

Credit: www.conversios.io

Frequently Asked Questions

What Is Conversion Tracking In Google Ads?

Conversion tracking shows how ads lead to actions like sales or sign-ups.

How Do I Start Conversion Tracking Setup?

First, sign in to Google Ads. Then, navigate to the “Tools” section.

Why Is Conversion Tracking Important For Campaigns?

It helps measure ad effectiveness. Know which ads drive actions.

Can I Track Multiple Conversion Actions?

Yes, track various actions. Like form submissions and purchases.

Conclusion

Now you know how to set up conversion tracking in Google Ads. It’s a great way to see if your ads are working. By following these steps, you can track your conversions easily. This helps you make your ads better and spend money wisely.

If you have any questions, feel free to contact Digital Ads Point.

 

About the author

Ryan Mitchell is a Google Ads strategist and digital marketing expert at Digital Ads Point. With a passion for data-driven advertising and proven ROI-focused campaigns, Ryan helps businesses turn clicks into loyal customers. When he’s not optimizing ad accounts, you’ll find him exploring new marketing trends and sharing practical tips to help brands grow online.

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